The ATL, metro Atlanta’s new transit authority has a logo and released conceptual plans for what the regional transit system’s new buses will look like starting next year.
The design of the logo resembles both a star and a compass providing clarity and guidance to transit riders.
“The new design is for agency use and provides a starting point for discussion and future decisions around regional transit branding,” explained Chris Tomlinson, ATL Interim Executive Director. “These decisions will be shaped by future conversations between the ATL board, regional partners and transit stakeholders.”
MARTA buses purchased after January 1 will fully embrace the new ATL branding and will use the ATL name and logo. Below is a conceptual design for the new-look MARTA buses.
And here is what older MARTA vehicles, Xpress buses and CobbLinc buses will look like.
The ATL was established by House Bill 930 to provide coordinated transit planning and funding for the metro Atlanta region. The ATL is responsible for developing a Regional Transit Plan, as well as identifying and prioritizing the projects and initiatives required to develop region-wide transit.
The ATL is also charged with creating a unified regional transit system brand. The population of metro Atlanta is growing rapidly — projected to add an additional 2.5 million residents by 2040.